Mar 31, 2022
In Self Help Forum
Yes, you have read the title well. I'm one email list of those freaks who thinks featured snippets aren't perpetual manna from heaven and might see their divine role on the serp diminish over time. I understand that this could be considered search marketing heresy. But to be clear, I'm not advocating the loss of zero position box supremacy. What I think is the evolution of serp functionality and recent advancements have the potential to steal some traffic from the content creator. Featured snippets become specific let me say that the obvious traffic rooted in a featured snippet depends on the user clicking on the url it contains. But what's also true is that snippets have evolved into less clickable entities. I could offer all sorts of long-winded explanations of how feature snippets transform, and in some ways have already changed, into less powerful traffic generators. For now, however, I'll walk you through three snippet formats that have emerged to foster the email list idea that what was once a big win may be less so in the future. Featured snippets as direct answers featured snippets with additional content featured snippets as absolute lists featured snippets as direct answers why would I ever put forward the idea that featured snippets are slowly slipping away from the serp win of all wins to be… well less? Take this example. Is this a featured snippet? Is this email list a straight answer? (maybe it's a knowledge panel?) who knows… and does it really matter? What matters, essentially, is that google has seamlessly merged a code snippet with a direct answer. What matters less is this particular example. Like a game of chess, an individual move is far less important than the overall strategy. Google tacking on the epitome of the no-click serp to the strongest traffic force on the results page should rightfully raise some eyebrows and beg the question: where is this all going? If you're betting on traffic from featured snippets, I guess seeing that doesn't bode well for your confidence in the future of the serp feature as a traffic powerhouse. That said, I know you.